PUSHING THE LIMITS features three riders, Charles, Mattews and Sven shown riding the streets of Paris, in contrast to racing the painful roads of the Paris-Roubaix in adverse weather conditions. PUSHING THE LIMITS through it’s three in one scenario, image contrast and voice-over reveals fondamental feelings of cycling such as our own obsessions and sufferings in order to achieve a goal or to pass a finish line what ever we, cyclists, could be facing. PUSHING THE LIMITS is a cycle creative bound between Steel and Oakley starring three Paris riders facing different weather conditions and roads. All three experienced the roads of the Paris-Roubaix with the latest Oakley Prizm technology wearing Jawbreaker sunglasses.
Riders: CHARLES BABILLON – SVEN SOLJACIC – MATTHIEU MATHON
Music: SOUND DESIGN By TALKOVER
Location: Paris – Roubaix
Subscribe to our newsletter